Paul Seys user experience designer
Persuasive purchase behaviour – Understanding the power of the Goldilocks Effect
"Persuading people to commit to a transaction online can be achieved by applying any number of psychological techniques. And although the term ‘persuasion’ may, at times, been seen to have certain negative connotations there are plenty of ways in which we can encourage behaviour through a well designed interface without resorting to deception or the use of ‘dark patterns’..."
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| Year |
2010 |
| Publication |
UI-Patterns.com |
| Topic |
UI Design |
About UI-Patterns.com
UI-Patterns.com is the work of Anders Toxboe – a Danish web developer seeking to categorize what has before seemed like ad hoc approaches to developing web applications.
By not only listing different ways of solving common design problems, but also rationalizing about how, when, and why such solutions should be used, it is the goal to create a tool that will help end feature debates, get a clear understanding of why we’re doing what we’re doing, and why we’re not doing what we’re not doing.
UI-Patterns.com is an attempt to create a library of such solutions to common problems.