Paul Seys user experience designer
Understanding the power of the Goldilocks Effect
"I have a passion for design patterns. I like to understand the reasons why certain patterns work and dislike using conventions without knowing why they have become successful. Recently I’ve found myself interested in the psychology of persuasion and the ways in which certain techniques have infiltrated the web. One such technique is the “Goldilocks Effect”. I’ve been aware of it for a while but had only ever thought of it as just another design pattern and hadn’t necessarily thought to understand the psychology behind it..."
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| Year |
2009 |
| Publication |
Short Bored Surfer |
| Topic |
UI Design |
About
Short Bored Surfer is my personal blog, which I’ve been running since 2008. I mainly write about UX, Interaction Design, Web Strategy and occasionally about life outside of work, namely surfing, snowboarding and mountain biking.